With the Pixel 6, Google is “prepared to take a position lots in advertising” and that began with the first online ad on Wednesday. It’s persevering with the momentum with a Pixel 6 UK advert marketing campaign that sees “Google Pixel” be the “proud sponsor” of a brand new British tv present that premiered this week.
Docu-ality collection following the lives and loves of a bunch of bold, glamorous, younger British West Africans who’re all chasing their very own concept of success
One of many longer promos sees a gold Pixel 6 Professional in one of many character’s fingers. The ending slide exhibits an present image, however doesn’t confer with it by identify. Somewhat, it’s simply “The brand new Google telephone.” It’s unclear if this UK advert was accomplished early on — earlier than the “Pixel 6” branding was finalized, or whether or not the “Google telephone” moniker shall be closely used within the coming months.
That is the first time Google has labored with a UK broadcaster on a “branded leisure led partnership.” For Channel 4, this “unique deal” is the largest ever. Moreover “Google Pixel” and the telephone making an look in commercials, Google has funded a “five-part branded leisure social collection” and different adverts the place there shall be:
the primary actual glimpses of the brand-new Google Pixel 6 telephone, which has a spread of brand-new digicam options that permit for photographs to appear and feel extra genuine.
The inventive sees them being requested a collection of questions on their lives and tradition to permit the viewers to seek out out extra about every of the forged members, while additionally aligning their life to one of many new Google Pixel 6 options. Actually celebrating each the brand new present and the brand new Google telephone.
It’s unsurprising that Google is emphasizing the digicam, and it stays to be seen what different options will get straight marketed.
Extra about Pixel 6:
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