Elevating and advertising purebred livestock has by no means been straightforward, however lately, it has develop into more and more difficult. For 5 weeks this fall, the Kansas Division of Agriculture will probably be providing a free webinar collection designed to supply extra perception into modern livestock advertising plans and techniques. The five-part webinar collection will probably be held Wednesday evenings, from Oct. 6 by way of Nov. 3, at 7 p.m.
“With a purpose to help their clients, profitable seedstock operations are regularly searching for enchancment, whether or not or not it’s the genetic high quality of the livestock they’re promoting, or the advertising packages and companies supplied to clients,” mentioned Kansas Secretary of Agriculture Mike Beam. Progressive programming and academic alternatives assist Kansas’ farmers, ranchers and agribusinesses develop and broaden and function financial engines of their communities.
By means of the webinar collection Advertising and marketing Like a Champion, individuals can anticipate to study the fundamentals of promoting methods used within the livestock business. Rachel Cutrer of Ranch Home Designs, Inc. and B.R. Cutrer, Inc. will cowl constructing your model identify, figuring out your goal buyer, and constructing worldwide markets. Crystal Blin of Hundred Acre Media will focus on content material calendars, Fb promoting, and techniques to develop your electronic mail record. Abram Mertz with Livestock Direct will focus on how one can optimize your advertising technique together with how one can transition from advertising to gross sales.
Registration is now open and there’s no value to take part within the webinars. Members will register for every of the 5 periods individually. Discover out extra and register at www.agriculture.ks.gov/BusinessDevelopment.
It’s the mission of KDA to help all sides of agriculture, together with lending help to those that want to market and promote livestock. For extra data, contact KDA compliance training coordinator Dana Ladner at Dana.Ladner@ks.gov or 785-564-6660.